FENTON, Mich. - VG's Food and Pharmacy here is boosting sales of Center Store products by offering deli customers coupons for complementary dry grocery items. In an 11-month pilot at VG's, shoppers redeemed a comparatively high percentage of branded coupons printed by a deli scale system along with the price label. The coupons, for deli-related items like potato chips, mayonnaise, napkins and soft drinks, are detached from the price label that is attached to a deli package. Both coupon and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.