People always say they want to eat healthier, but as any restaurant or deli manager is well aware, prepared foods explicitly advertised as "healthy" often get snubbed in favor of their more indulgent counterparts. When paying someone else to make their food, customers want to be sure it's going to taste great, and labels such as "low sodium," "lite" or "better-for-you" can arouse immediate suspicion. "They like to eat stuff that's not always so good for them," said Donna Howell, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.