NEW YORK -- Delicious Cookie Co./R.W. Frookie Inc. is gearing up to market its brands outside supermarkets and also internationally, according to Phillip Roos, president. Those markets only account for 5% of the business today, said Roos, who plans to increase this share to 30%. "We're in 70% of all grocery stores right now, which is pretty good in a direct-store-delivery environment. We can get much broader with nongrocery and international distribution. We also have more money to market to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.