BOSTON -- A group of consumers in the Northeast wants to redefine "drive-by." This group says it wishes supermarkets would offer call-ahead ordering of prepared meals and a drive-in window where the dinners could picked up. Better still, if the stores would deliver. The message, apparently, is that if supermarkets want to be in the meals-to-go business, they've got to make it convenient, and more convenient than they have been. Those are but a few of the opinions heard directly from the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.