Distribution is still the heart of the drug wholesaling business, but it is no longer its soul. Wholesalers today are under pressure to compete in a consolidated marketplace. Managed care is putting the focus on cost reduction, and consequently supermarket pharmacies' profits are being squeezed. The need has arisen to bridge the gap from simply delivering the goods to helping pharmacies remain profitable entities. "The nature of the business is driving wholesalers to provide innovative ...

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