Use it or lose it -- that's studio executives' essential message to skeptical retailers about the new copy-depth programs. The copy-depth initiatives that supermarket retailers have complained vehemently about recently are designed to ensure the survival of the home-video rental industry, said studio executives interviewed by SN. Besides helping to meet specialty-store competition at the local level, strong orders from the studios will result in home video maintaining its favored window ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.