BENTONVILLE, Ark. -- Running a fresh-product demonstration program that is aggressive and well-planned can mean the difference between life and death for a new fresh product, according to Richard Donckers, president of Retail Strategies International here, a marketing consultancy to supermarkets and mass merchandisers. A vibrant demo program can also breathe new life into an existing item that is suffering, said Donckers in an interview with SN. It can even boost sales four- or 10-fold, if ...

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