In-store bakeries continued their evolution in 1999 as a destination department for specialty items like artisan breads, wedding cakes and ethnic or regional favorites. Focusing on the ethnic background of their customers, ISBs scored big by introducing their shoppers to someone else's custom. While carnival-goers in New Orleans have celebrated Mardi Gras with king cakes from Rouses Supermarkets, Thibodaux, La., for about 25 years, customers at Wooster, Ohio-based Buehler Food Markets were ...

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