The laundry detergent aisle's constant flow of product introductions has made it an ultra-prime candidate for category management activity. In fact, the continued shift by manufacturers to ultra-concentrated formulas has left retailers no choice but to review their detergent-aisle offerings. Many have conducted category reviews through which they have weeded out slow movers in favor of their better-selling counterparts. If nothing else, retailers have adjusted their space allotments to ...
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