Supermarkets -- still fiercely competing with mass merchants and club stores for detergent sales -- have begun stocking larger sizes and putting more effort into promoting them. "Larger sizes are in demand, and give you a nice ticket ring," said Denny Hopkins, vice president of marketing and sales development for Giant Food Stores, Carlisle, Pa., a subsidiary of Ahold USA, Atlanta. The Giant chain is stocking the larger sizes, such as the 200-ounce liquids, "and doing a much better job ...

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