Now that supermarket operators are inundated with Customer Relationship Management data, what should be done with it? This appears to be a simple question, yet many retailers are wondering this aloud these days, especially with the technological advances making CRM even more powerful. "The thing to remember with CRM is that the easy part is getting the information. The hard part is analyzing it," said Marv Imus, vice president and owner of Paw Paw Shopping Center, a single independent ...

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