The prepaid-phone-card industry has overcome many hurdles in the past five years to gain significant distribution within mass-market retail channels. However, while some supermarket chains and mass-market retailers are cashing in, many others have yet to reap the benefits of this burgeoning industry. Figures compiled by Boston-based consulting firm Atlantic-ACM, which tracks sales of prepaid phone cards, reveal that from 1992 to 1995 sales surpassed the $1 billion mark and are expected to ...
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