Quality is the most important factor to consumers buying diapers, while price is key when it comes to baby care products, an SN consumer survey reveals.
as conducted by America's Research Group, Charleston, S.C.
On the other hand, when it comes to buying baby products, most respondents (50%) said price was the most important factor in determining where they shop, followed by selection (40%) and convenience (10%).
Meanwhile, 73% of consumers said they were aware of reports that some baby foods were more nutritious than others, and most (62%) said the reports made them switch to different baby food.
Consumers are willing to pay more for diapers if they feel the quality is superior, according to an SN consumer survey conducted by America's Research Group, Charleston, S.C.