NEW YORK - Digital media is raising the bar for licensed products. As a result, traditional retailers like supermarkets should be aware of an overall higher expectation of what defines a fun experience, even for classic toys and products, said industry experts at the Licensing 2006 International show here last month. "Kids don't care if a game or toy is digital or not, just if it is a fun experience," said Jim Davey, senior vice president, global marketing and strategic planning, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.