The effect of digital photography on the traditional 35mm photo-film business is inevitable, but not in the near future. Nonfood buyers, therefore, are more worried about mass-merchandiser competition than they are about digital-camera sales, at least for now, they sold SN. Although still in the early adopter phase, digital is probably moving faster into the mass market than many supermarket retailers realize, observers noted. Yukihiko Matsumato, director of marketing research for Photo ...

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