LOMBARD, Ill. -- Metromail, a direct-mail company here, is offering its data base as a tool to help brand marketers and retailers design targeted promotions. The company, a division of R.R. Donnelley & Sons Co., has introduced a new software package called Metrobase to retailers and manufacturers, said George E. Bardenheier Jr., vice president and national sales manager for consumer product services. Metromail says its data base covers 90% of the consumers in the United States. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.