Direct-to-video releases have risen sharply in the sell-through market, as both animated and live-action titles have benefited from growing consumer acceptance of nontheatrical product. This trend is especially favorable for supermarkets that concentrate heavily on family fare and for those that maintain continuous sell-through programs. "It's very helpful when you're trying to bring in a new title a week as we do," said Matt Dillon, video director of the Concordia, Kan.-based Boogaart ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.