The key to selling direct-to-video titles in supermarkets is strong, recognizable titles, such as sequels to hit theatrical movies, like the "American Tail" series, or television programming like "Rugrats." l to another movie has really tough going. A lot of consumers are skeptical about picking these up to buy or rent if they don't know anything about them. On the other hand, 'Scooby Doo' does well because of the name recognition and 'Sailor Moon' does well perhaps because of the interest ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.