Laundry isn't fun and likely never will be. Manufacturers have long known this and have emphasized sparing consumers multiple-step processes. Retailers today line their shelves with all sorts of products that make new promises for an old problem: getting dirty clothes clean as quickly and easily as possible. "There are so many new products, especially those with different scents," said Mary Gaiche, store manager of Crossroads County Market, an independent in Wausau, Wis. She does find space ...

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