Like a society based on the separation of church and state, supermarkets avoid mixing their "holy" natural health and beauty care products with the "secular" HBC products in the main aisles. Although supermarkets often merchandise organic and non-organic products side by side in other parts of the store -- especially in the produce and dairy departments -- they tend to merchandise natural HBC products in separate areas, away from traditional items. (See additional coverage of natural foods ...

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