Will continuities continue? Most retailers interviewed by SN agree strongly that they will, although they will take different forms in the future. It's a cyclical business that has been down lately, the retailers said, and many noted that it's about time for a rebound. Some have maintained an ongoing commitment to continuities, while others have cut back. All agree that continuities have changed, and more new ideas are needed to keep the nonfood promotional concept fresh for shoppers. ...

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