Nearly half of "The Lion King" prices checked at 23 retailers in the Seattle area were at or close to the minimum advertised price of $16.95. Costco and Kmart sold below MAP. Although pricing was aggressive, particularly among supermarkets, some retailers like Blockbuster opted to make a profit on the title. .95 Top Food & Drug $16.95 Albertson's $16.99 Thrifty Food $16.99 Toys R Us $16.99 Wherehouse $17.88 Blockbuster $17.99 Kay Bee Toys $17.99 Summit Trading $18.95 Suncoast ...

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