The supermarket loyalty card has been around since 1987, but for many retailers it's been nothing more than a glorified discount card. There are signs, though, that retailers are finally starting to wake up to the marketing potential of cards and other in-store targeting vehicles. Retailers are beginning to leverage CRM (customer relationship management) tools that "talk" to customers and influence their shopping decisions. Indeed, several sources characterized CRM as a "secret weapon" that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.