BURBANK, Calif. -- To celebrate the 70th anniversary of Winnie the Pooh, Walt Disney Home Video is planning a year-long promotional campaign. nal promotions, added-value offers, cross-promotional trailers and a national publicity campaign highlighting the anniversary. The Winnie the Pooh videos also will benefit from promotional campaigns by Disney, Mattel Toys, Hallmark and Johnson & Johnson supporting new lines of licensed merchandise. The $12.99 line debuted on Jan. 1, when the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.