BURBANK, Calif. -- To celebrate the 70th anniversary of Winnie the Pooh, Walt Disney Home Video is planning a year-long promotional campaign. nal promotions, added-value offers, cross-promotional trailers and a national publicity campaign highlighting the anniversary. The Winnie the Pooh videos also will benefit from promotional campaigns by Disney, Mattel Toys, Hallmark and Johnson & Johnson supporting new lines of licensed merchandise. The $12.99 line debuted on Jan. 1, when the ...
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