BURBANK, Calif. -- The ante has been raised for sell-through video in the fourth quarter -- and it's way up. Cumulative marketing spending on Disney products will exceed $250 million, the biggest effort ever for the company and the video industry, said Dennis Rice, senior vice president of marketing at Buena Vista Home Video, here, Disney's video sales and distribution arm. The company had previously announced combined spending of $145 million on "Toy Story," including dollars spent by ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.