I just returned from a Pathmark supermarket in Port Chester, N.Y., where I was reminded of how marketers struggle to create news and events to bridge the six caissons of marketing -- Memorial Day, July Fourth, Labor Day, Halloween, Thanksgiving and Christmas. It would seem that this year's "March Madness" campaigns might be a bridge too far for most. My first stop was Mountain Dew's "Don't Miss the Madness" display. Unfortunately, I did almost miss it because the display and a very ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.