Like a champion without his Wheaties, a retailer who doesn't give proper attention to the battery category isn't going to turn in a peak performance. Customers prowling the supermarket aisles for groceries probably don't have batteries on their minds, so it's up to retailers to juice up their battery merchandising to maximize impulse sales. "If you ask me what is the No. 1 priority in the retail outlet, it is about having the appropriate display and clear communications at the display," ...

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