AUSTIN, Texas -- Central Market here, a subsidiary of San Antonio-based H.E. Butt Grocery Co., used a massive display modeled after the Titanic to raise its sales of Bass ale. The display, which was the national winner of the Bass Ale Voyage to the Titanic display contest sponsored by Stamford, Conn.-based Guinness Import Co., helped increase Bass Ale sales substantially at Central Market, when it was up for the month of July, according to Nona Evans, public relations coordinator at Central ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.