As demonstrated by fourth-quarter video sell-through sales, splashy and provocative point-of-purchase displays do move units. Retailers surveyed by SN said that the display merchandisers accompanying "Toy Story," "Twister," "Independence Day" and "The Nutty Professor" are among this year's favorites for color, attractiveness and eye-catching appeal. Compared to the past, studios have made real progress in providing displays that are more creative while increasing the quantity and level of ...
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