UNIVERSAL CITY, Calif. -- More supermarkets are looking for entertainment-oriented promotions that will differentiate them from their competitors and from other classes of trade, said speakers at the EPM Entertainment Marketing Conference. They agreed the most effective marketing programs for entertainment properties like home videos are account-specific or localized promotions. "It used to be said that all politics is local," said Neil Kimberley, brand manager at Diet Rite/Nehi, RC Cola, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.