an in-store visit. Publix goes out of its way to make Hispanic customers feel at home by offering two different circulars, one printed in English; one in Spanish. Publix's entrance/exit and service-desk signs are also bilingual. In grocery, Publix stocked a wide variety of Hispanic foods which were merchandised in-line next to their American counterparts. For example, 4 feet of the 20-foot canned fruit section was devoted to the Ancel and Conchita brands of canned guava, papaya, grated ...

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