Hispanic and Asian Americans are the fastest growing ethnic groups in the United States, and this increasing diversity in the U.S. population is changing the face of the supermarket business. Based on U.S. Bureau of the Census data, Hispanics will account for between 11% and 12% of the population by the year 2000, while Asians will make up about 6% of the total group. In major metropolitan areas where these ethnic groups are concentrated, supermarkets expressly cater to them in both ...

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