The diversion of product from one region to another is a trade-relations headache that is getting no relief. That's the case despite the efforts of Efficient Consumer Response, which has provided a soothing effect to many other such woes. For a while, it looked like continuous replenishment and supplier-induced incentives might have cured diverting. But to the contrary, SN interviews with numerous industry experts suggest that the practice of diverting is on the increase. And ...

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