CHESTERLAND, Ohio -- Russo's Supermarkets here ushered in the grilling season with a special storewide promotion that used endcap displays, tastings, recipes and a Dixieland band. The promotion began in mid-June and went through the Fourth of July weekend. Russo's cross merchandised items from all over the store on endcap displays, according to Kathryn Lowe, marketing and public relations director. These included barbecue sauces, pickles, mustards, salsa, hot pads and mitts, grilling tools, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.