SALINAS, Calif. -- Jim Henson Productions, Los Angeles, teamed up in-store with Dole Fresh Vegetables here to promote fresh-cut prepackaged salads and the movie, "Muppet Treasure Island." Shoppers in select markets had the chance to win a trip to Walt Disney World in Orlando, Fla. They could enter a sweepstakes available through in-store tearpads or via a freestanding insert published in February and circulated to more than 20 million households. The full-page insert included cents-off ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.