TAMPA, Fla. -- Brand marketers can build sales and product awareness through storewide events, according to an official with the world's largest marketer of fresh fruits and vegetables. "Although Dole has seven separate sales organizations within the company that are represented by over 80 broker organizations, we try to bring them all together for storewide events where they don't have to spend as much money [as if they ran the event individually] and get more bang for the buck," said ...
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