WESTLAKE VILLAGE, Calif. -- Dole Food Co. here has engineered a multi-tiered promotion to coincide with the release this month of the animated feature film "The Swan Princess." The tie-in was crafted to encourage display activity in supermarkets for a group of Dole products during two key holiday periods. This is the first time the company has used a multiple-product promotion. To date, about 11,250 stores have bought into the promotion on one tier or another, including all 60 Tops ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.