GOODLETTSVILLE, Tenn. - Dollar General here said last week that it would alter its marketing approach in 2006 and that it would also "add more dominant brands in packaged foods and condiments." In a conference call discussing its year-end results, the company said it would execute more seasonal promotions and would consider consolidating promotions for multiple new store openings. It also said it is testing a new prototype that it said would call more attention to national brands and ...
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