Private label is no longer the lowest-priced alternative in health and beauty care. "Dollar" sections and programs are adding a third layer to many retailers' pricing strategies. If executed properly, retailers said, sales of dollar merchandise can be incremental business and a competitive weapon, although the traditionally healthy profits on private label could take a hit. Jay Goble, vice president of merchandising, Valu Merchandisers Co., Kansas City, Kan., sees continued pressure on HBC ...

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