MEMPHIS, Tenn. -- The Sewell-Allen-James Piggly Wiggly and Mega Market price-impact stores here are using a dollar-store concept to recapture Center Store sales. As much as 3,000 square feet is devoted to a Value Max section in some stores, and signage points customers to the values. Most of the discounted merchandise is in the household cleaning and laundry detergent categories in an effort to combat the big discounters, according to Rick James, president of the 13-store company. He sells ...

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