NORTHLAKE, Ill. -- Dominick's Finer Foods here this month begins testing cross-merchandising of Ekco kitchen gadgets and Baker's Secret bakeware at frozen food display cabinets and fresh foods departments. Gadgets, roasting and broiling pans will be displayed on wire racking at frozen food cabinets to capture impulse sales from the high customer traffic in the frozen food aisle. The chain also will use freestanding displays, power panels and endcap presentations to merchandise kitchen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.