DAYTON, Ohio -- Dorothy Lane Market here recently commemorated its 50th anniversary with a free concert for 4,000 attendees -- including its frequent-shopper cardholders, employees, manufacturers and other retailers. Dorothy Lane first invited the chain's top 500 customers, then employees, manufacturers and retailers. For the remainder of the 4,000 seats, the retailer offered tickets to the top 30% of its customers on a first-come, first-serve basis. The idea behind the concert, held late ...

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