Sure, shoppers love discounts as a reward for their loyalty. However, many supermarkets are finding they can take loyalty to a new level by enabling frequent shoppers to cash in their points for a variety of items, ranging from movie tickets to donations to their favorite charities. "Our objective is to give the customer a lot of reasons to pull that card out, not just when they are shopping our store," said Stephen Zubrod, vice president of marketing at Baker's Supermarkets, a 20-store ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.