Hang around any supermarket these days and watch kids pick up Kellogg's Corn Pops in their special collector's boxes that feature Batman, Robin, Two-Face and the Riddler. Step back and view the entire shelf as an in-store, in-line promotion. Check out the cashiers, and you might spot them wearing "Batman Forever" buttons. This is all part of what happens when marketers of movies and package goods team up at the retail level. More products are sold, more videos are viewed, more excitement is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.