INDIANAPOLIS -- DowBrands here said it will cut the size of its trade marketing group almost in half this year, while stepping up its account-specific activities with supermarkets. It will accomplish this by moving greater account authority out to the field force, explained Rick Field, director of trade marketing. "This year, our trade marketing group will be reduced from 14 to almost half," he said. "DowBrands' trade marketing group has been active since 1990, so we are now entering our ...
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