In an era when messages like 5 a Day are finally hitting home with many consumers, traditional farmers' markets are thriving. During the summer months, especially, these alternative formats are bristling with local produce that is often touted as fresher, less pesticide laden, or otherwise grown with tender care by community farmers. Savvy retailers always keep a wary eye on any alternative format that might steal sales, particularly from a department as lucrative as produce. But many of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.