CHICAGO -- To increase profits on the drug store shelf, brand marketers must focus more on frequent shoppers who spend the most money. "Not all drug store customers are created equal," said Paul Lainis, director of retail consumer analytics at the ECR Group, Nielsen North America. Speaking at a conference here hosted by The Marketing Institute, a division of the Institute for International Research, New York, Lainis explained the differences between types of shoppers and their buying habits. ...

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