CHICAGO -- To increase profits on the drug store shelf, brand marketers must focus more on frequent shoppers who spend the most money. "Not all drug store customers are created equal," said Paul Lainis, director of retail consumer analytics at the ECR Group, Nielsen North America. Speaking at a conference here hosted by The Marketing Institute, a division of the Institute for International Research, New York, Lainis explained the differences between types of shoppers and their buying habits. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.