Should drug stores offer fresh produce in a bid to build repeat shopper traffic, just as supermarkets do? That provocative idea was broached by a consumer analyst speaking at a recent drug store trade association convention. Such an idea might seem ludicrous or brilliant, depending upon which shore of the trade channel gulf one stands. According to a news article about this idea, which ran in last week's SN, drug retailers need to cast an eye on the power of repeat shopping trips. After ...
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