Direct-to-video is big business, particularly for supermarkets. For retailers with ongoing sell-through programs the steady supply of titles has become a vital revenue component. And for rental markets DTV has gained respectability as a category no longer dominated by substandard product. "Going direct to video has become such a big trend in the industry that we do pick up a lot of those titles," said Craig Hill, video specialist at Harps Food Stores, Springdale, Ark. The production ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.