I read with considerable interest David Orgel's opinion column, "A Problem With Safeway's Outlook on Reinvention" [SN April 5, 2004, Page 10]. The column takes Safeway Chief Executive Officer Steve Burd to task for classifying as a down-the-road opportunity [the need to] "expand the customer's repertoire of foods, grow the store's share of stomach, and focus on food service." The editorial, quite appropriately, I believe, stipulates that these are not "brand new concepts whose time is just ...

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